Grounded in research and powered by a growing network of partners, Accounting+ connects with students early and often — both in classrooms and across the digital platforms they use every day. Through data-driven strategy, authentic storytelling, and interactive learning experiences, we are meeting students where they are and addressing what matters most to them: career stability, opportunity, and long-term impact.
Founded on the belief that accounting offers meaningful, flexible, and rewarding career paths, Accounting+ is driving measurable progress by:
- Taking a collective, profession-wide approach to strengthening the accounting talent pipeline
- Using research and data to guide strategy, messaging, and programming that resonates with today’s students
- Investing early in high school engagement while continuing to support students through key decision points
- Committing to long-term culture change, recognizing that sustained effort is essential to shifting perceptions and attracting new audiences
The 2025 Annual Report highlights continued growth in awareness and interest showcases expanded strategic partnerships, and outlines how Accounting+ is evolving to meet the changing economic and workforce landscape.
We are deeply grateful to our partners for their ongoing collaboration and shared commitment to inspiring the next generation of accountants.
Download the 2025 Annual Report to explore the impact, insights, and path forward.
Interested in more information? View past reports: