In 2023, the second year of Accounting+, the Center for Audit Quality (CAQ) continued to spearhead this national campaign and platform, which focuses on raising awareness of an accounting career at the high school and early college levels.
Accounting+ meets students where they are: on social media and in the classrooms. In addition to social media and content marketing, Accounting+ gives students access to resources and continued support along their journeys—from the initial discovery of how a career in accounting can match their passions and goals to ultimately choosing accounting as a college major.
Accounting+ was founded on three key premises. First, to address diversity in the talent pipeline and raise awareness of an accounting career, we prefer a concerted, collective, accounting profession–wide approach over an individualized, fragmented one. Second, we cannot rely on anecdotes and conjectures; data and research must drive our efforts. And third, we must acknowledge that culture change takes time—and having now built the solid foundation for a sustained, multiyear campaign, we are well positioned to achieve our overarching goal of having an accounting profession that looks like the communities in which we live and work.
We are proud to share more about the evolution and scaled impact of Accounting+ in 2023. This report highlights notable successes and milestones. We remain grateful to our partners for their continued support in showing tomorrow’s leaders the possibilities of a career in accounting.
Interested in more information? View the Accounting+ 2022 Annual Report here.