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Center for Audit Quality (CAQ): Main Street Investor Survey (Millennials)

Friday, July 29, 2016

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Center for Audit Quality (CAQ)
July 26–August 6, 2015
1,012 Investors nationwide; 402 Millennials
Margin of Error: +/- 3.1% for Investors; +/- 4.9% for Millennials

In a telephone survey conducted July 26–August 6, 2015, The Glover Park Group asked a series of questions related to investing and the capital markets. The findings representing 1,012 investors nationally are included below. Interviews were conducted with respondents on landline telephones and cellular phones. An oversample of millennial investors was conducted in order to have a larger sample size of these investors.

With a sample of 1,012 size, one can say with 95% certainty that the results have a sampling error of +/‐ 3.1 percentage points of what they would be if the entire population of investors1 had been polled with complete accuracy.